Norwalk Brands LLC Expands Portfolio

Alameda, California (December 31, 2023): Norwalk Brands LLC, a leader in premium natural personal care products, announced today a strategic partnership with Naasakle International, a US based owner of beloved shea butter brands Eu’Genia and Mother’s Shea. This strategic move significantly expands Norwalk’s presence in the premium shea and natural ingredients market, bringing two highly respected brands with dedicated followings into its fold.

Eu’Genia and Mother’s Shea boast a rich heritage and commitment to ethical sourcing. Featured on QVC and proudly carried by retailers like Macy’s and JCrew, the brands offer a range of luxurious shea butter-based body care products known for their efficacy and decadent textures.

“We’re thrilled to partner with Naasakle and its celebrated brands,” said Ekow A., CEO and Co-founder of Norwalk Brands. “Eu’Genia and Mother’s Shea share our dedication to natural ingredients, sustainable practices, and creating products that truly nourish the skin. This partnership strengthens and allows us to reach a wider audience who values the unique benefits of shea butter.”

The strategic partnership aligns perfectly with Norwalk Brands’ commitment to sustainable sourcing. The company has a long-standing partnership with Ghanaian communities, ensuring fair trade practices and supporting the economic empowerment of women shea nut gatherers. This dedication extends to Naasakle International (NSI), known for its responsible sourcing practices in Ghana.

“We’re excited to join forces with a company that shares our values and passion for shea butter,” said Naa-Sakle Akuete, Founder and CEO of Naasakle International. “Together, we can continue to deliver high-quality, ethically sourced products that nourish both skin and communities.”

The partnership marks a significant step in Norwalk’s global growth strategy and solidifies its position as a leader in the premium shea butter and natural ingredients market. With the combined expertise and resources of both companies, the future looks bright for Eu’Genia, Mother’s Shea, and other brands within Norwalk’s portfolio as they continue to offer consumers luxurious, sustainable, and effective skincare solutions.