Founders' Story
Founders' Message
It all began with a friendship in Norwalk, Connecticut, which blossomed into a global home of brands that touch countless lives. From those humble beginnings — working from our couches and conducting product sensory tests in parking lots — we have built a platform for brands that are as innovative as they are meaningful.
Our core belief is that beauty and wellness must have a purpose. This conviction drove us to embark on a journey to create products that not only enhance appearance but also enrich lives. Along the way, we have been blessed to work with extraordinary individuals who share our vision and have poured their hearts into bringing it to life.
Whether we are sourcing ingredients from women’s cooperatives in Africa, partnering with indigenous communities in South America, or manufacturing in Tennessee, Georgia, California, or Ghana, the magic we bring to you is crafted with love and care, elevating families and communities around the world.
We extend our heartfelt gratitude to you, our valued customers, for embracing our brands, and to our investors, for joining us on this remarkable journey. Together, we continue to transform the landscape of beauty and wellness, one purposeful product at a time.
Warm regards,
Ato & Ekow
Our Guiding Principles and Goals
WHY WE EXIST
Our goal is to transform the landscape of beauty and wellness by creating purposeful products that enhance appearance and enrich lives. We are dedicated to sourcing natural ingredients, supporting communities globally, and innovating meaningful beauty and wellness products. Through partnerships and sustainable practices, we aim to elevate families and communities, delivering quality and care in every product.
Our Path to Success
Journey and Milestones
From working on our couches and testing products in parking lots, we have grown into a global enterprise with a diverse portfolio of beauty and wellness brands. By 2019, we expanded AlataGold to seven SKUs, marking our first significant growth phase.
In 2020, we launched Kalm Essence and ventured into the U.S. market. The following year, we entered retail outlets in Ghana, achieving a significant retail milestone.
In 2022, we further expanded in the U.S. with direct-to-consumer (DTC) and Amazon FBA strategies. By 2024, we acquired new brands, Eu’Genia and Mother’s Shea, solidifying our position in the clean and functional beauty space.
Our journey reflects our commitment to creating products that enhance lives, uplift communities, and promote sustainability.
Providing Opportunities for All
Embracing Diversity and Inclusion
At Norwalk Brands, we are proud of our diverse workforce and inclusive culture. We believe in providing equal opportunities for everyone, regardless of their background. Our commitment to diversity and inclusion means we actively seek to create a workplace where everyone feels valued and respected. By fostering a culture of collaboration and mutual respect, we ensure that all voices are heard and all talents are recognized. Join us and be part of a team that celebrates diversity and champions inclusion